In my social media class this week, I have learned what organic reach is and how it effects businesses that use social media marketing as a way to get their products/services out to viewers. I learned that organic reach has been declining due to how much content is being produced to real-time and that social platforms have to work their way around the algorithm in order to still get their businesses to gain a following. It’s become very competitive due to how easily accessible technology is and being able to post content at a simple click of a button.